In 2014, the Ice Bucket Challenge took hold of the nation. Using the SUCCESs principles from Dan and Chip Heath’s book, Made to Stick, we show why the campaign was so powerful and how your nonprofit can use “sticky” messaging to captivate donors and volunteers.
Uncover our best tips for increasing the impact of your annual appeals by inviting nonprofit donors to become investors in your organization.
Connect with donors by developing your nonprofit organization’s unique value proposition, the sweet spot between what your donors care about and what you do well.
We offer nonprofits tips to develop a marketing strategy that works, rather than attempting tactics and hoping they stick.
Learn why storytelling is more than just marketing your cause and is the shot of adrenaline that your social sector organization needs.
This storytelling guide with hands-on exercises will help your nonprofit use poignant and meaningful stories to captivate donors and other stakeholders.